How do you get parents interested in Go-Gurt's new write-on tubes? 

We took 80s DIY Legend Bob Vila on a quest to extract every last drop of Go-Gurt. We created a website where kids could submit their very own Go-Gurt extractor for a chance to win the Golden Go-Gurt trophy. 

Website Highlights

Posts that we ran across Go-Gurt's social media pages.

Promo video featuring the popular YouTube creators The Slow-Mo Guys and the original handyman Bob Vila.