We took 1980s DIY Legend Bob Vila on a quest to extract every last drop of Go-Gurt. We created a website where kids could submit their very own Go-Gurt extractor for a chance to win the Golden Go-Gurt trophy.
We then ran posts across Go-Gurt's social media pages.
And kicked the whole thing off with a promo video featuring the popular YouTube creators The Slow-Mo Guys and the original handyman Bob Vila.
AD: Christian Chico CD: Adam Kline & Justin Roth
We needed to get parents interested in Go-Gurt's new 'Write On' tubes.