Goodwill

I dug up an obscure Franklin D. Roosevelt Fireside Chat in which the President called for citizens to put their farmland to good use. I believe that in today's context of donating, FDR's speech feels just as relevant as it did during the 1930s.

FDR’s granddaughter caught wind of the campaign and was a big fan.

To follow the theme of repositioning historical recordings, we repositioned the classic song "Bicycle Built for Two."  What was once a song about a tandem bike built for two lovers, is now about a bike made for two different boys.

Print/OOH

Radio

AD: Angela Antonio CD: Michael Sullivan