Stepmoms. We feel ya.
The LeBron Tweet
Tweeted during LeBron's Decision Part II, the tweet was instantly praised by the media ...and then within hours the brand took it down. They got nervous about the attention; fearing that they were choosing sides. The next day, LeBron went back to Cleveland.
What happens when sharks watch Discovery Channel's Shark Week? Tide needed YouTube content fast. Written, sold, shot, and edited in just a few days on a Ramen noodle budget.
The Kentucky Derby
An extreme take on a demo video that ran across Tide's social pages during the Kentucky Derby.