Tide Detergent

This was Proctor & Gamble's first-ever ad featuring a same-sex couple. The ad ran in Canada, but a petition was launched by fans in an attempt to bring it to the U.S. The LGBT network, Logo, named it the #1 LGBT Ad of 2014.

 Press: Ad Age, Logo

What happens when sharks watch Discovery Channel's Shark Week? Tide needed YouTube content fast. Written, sold, shot, and edited in just a few days on a Ramen noodle budget.

An extreme take on a demo video that ran across Tide's social pages during the Kentucky Derby.