Lucky Charms 

For the week of St. Paddy's Day we gave people a chance to adopt their very own leprechaun. By tweeting @LuckyCharms fans received one of five unique leprechauns to engage with on Twitter.

The program kicked off with a promo video.

Fans were pumped.

On Twitter, they adopted one of the five leprechauns below...

...and for a week received live tweets from their leprechaun.

Fans could learn more about their leprechaun on the adopt-a-leprechaun website, where they could see 'real' testimonials (below) and read up on a leprechaun's bio.

Preview of adopt-a-leprechaun.com

AD: Christian Chico

CD: Adam Kline/Justin Roth