Lucky Charms Digital
For the week of St. Paddy's Day we gave people a chance to adopt their very own leprechaun. By tweeting @LuckyCharms fans received one of five unique leprechauns to engage with on Twitter.
The program kicked off with a promo video.
Fans were pumped.
On Twitter, they adopted one of the five leprechauns below...
...and received live tweets from their leprechaun.
Fans could also learn more about their leprechaun on the adopt-a-leprechaun website.
AD: Christian Chico
CD: Adam Kline/Justin Roth