For the week of St. Paddy's Day we gave people a chance to adopt their very own leprechaun. By tweeting @LuckyCharms fans received one of five unique leprechauns to engage with on Twitter.
The program kicked off with a promo video.
Fans were pumped.
On Twitter, they adopted one of the five leprechauns below...
...and for a week received live tweets from their leprechaun.
Fans could learn more about their leprechaun on the adopt-a-leprechaun website, where they could see 'real' testimonials (below) and read up on a leprechaun's bio.
Preview of adopt-a-leprechaun.com
AD: Christian Chico
CD: Adam Kline/Justin Roth