Kaiser Permanente Healthcare

Kaiser Permanente wanted to raise awareness about mental health during the NBA Playoffs. So we flipped the script to show that the real game beings within. I was responsible for the original ideation to the commentary Steph hears to the eerie visuals, and his final breakthrough of ‘Train the mind. The body will follow.’

Press: Ad Age, Fast Company, Complex, The Drum 
 

On social media Curry spoke candily about his mental health and the pressures of being a star.