Kaiser Permanente Healthcare

Kaiser Permanente wanted to raise awareness about mental health during the NBA Playoffs. So we flipped the script to show that the real game beings within.

Admittedly it’s a very visual spot, but I was responsible for contributing to the complete journey. From the original ideation to the commentary Steph hears to the eerie visuals and his final breakthrough of ‘Train the mind. The body will follow.’

Press: Ad Age, Fast Company, Complex, The Drum 
 

On social media Curry spoke candily about his mental health and the pressures of being a star.