Goodwill
I actually put my history degree to use by digging up an obscure Franklin D. Roosevelt Fireside Chat in which the President called for citizens to put their farmland to good use. I believed that in today's context of donating, FDR's speech felt just as relevant as it did during the 1930s.
FDR's granddaughter caught wind of the campaign and was a big fan.
Print / OOH
To further the theme of repositioning historical recordings, we repositioned the classic song "Bicycle Built for Two." What was once a song about a tandem bike built for two lovers is now about a bike made for two different boys.
Art Director: Angela Antonio // CD: Mike Sullivan